Over the last few weeks, businesses of all sizes have entered into a period of uncertainty. Restrictions and fears around the global pandemic have brought much economic activity to a screeching halt.
This lack of activity on the part of consumers, combined with the need, in many cases, to scale back in-person operations, have led to economic stress for many businesses.
How can businesses face uncertainties and cutbacks during this time? There is no one, clear cut answer that will work for every business. However, what is clear is that businesses need low-cost, flexible solutions to reach consumers.
To that end, digital marketing can help. Here is a look at how digital marketing can offer flexibility and support for businesses facing uncertainty.
Digital marketing scales easily.
Businesses facing uncertainty may not be able to afford a full-scale marketing campaign. However, eliminating marketing efforts will eliminate the ability to get in front of consumers at all.
Digital marketing offers businesses the opportunity to scale their marketing efforts up or down as needed. For example, Google AdWords allows businesses to set a monthly budget. Adjust that budget down when things are tight, and increase it when times are better.
The best part of this scalability is the fact that it can be done very quickly. Facebook ads and Google Ads, for example, can be scaled up or down almost instantly. You can pause an ad campaign at any time.
That flexibility allows you to employ digital marketing to whatever degree works for you, at any time. In times of uncertainty, you are not committed to a digital marketing plan that is suddenly too expensive. You can scale back your efforts without eliminating them in order to stabilize your business while still staying in front of your customers.
Digital marketing is customizable.
There is no one size fits all approach to digital marketing. Instead, digital marketing can be customized to the needs of each individual business.
This customization is due in part to the sheer number of options available to businesses. Facebook ads, Google Ads, social media marketing, blogging, and more can all be mixed and matched according to the need and preferences of each business.
Similarly, digital marketing companies can offer packages of varying sizes to accommodate different marketing needs. Here at Distinct Web Design, we offer four different service categories to help businesses get the digital marketing services they need.
Build a website, create social media posts, write a blog, or do all three. Purchase ads and write blogs, or build a customer website and get on social media. Whatever combination of approaches you want to take is possible.
When times of uncertainty hit, you don’t have to adopt services you don’t want or need. Instead, you can easily craft the online presence you need and can afford so you can keep marketing, and keep earning business.
Digital marketing allows for flexible messaging.
The message you planned to send to consumers two weeks ago might be different from the message you want to send today. In another two weeks, your message might need to change again to accommodate the rapidly changing landscape.
When you choose digital marketing, you earn the ability to quickly change your messaging as needed. You can update social media posts immediately. You can introduce new Google Ads almost as quickly. You can update your website to reflect new offers rapidly and even create landing pages within a few days.
As often as you need to change your messaging, you can with digital marketing. You create the message, and let your digital marketing company help you implement it as quickly as you need it.
Digital marketing is affordable.
In uncertain times, businesses may not have as much money available to them as they desire to successfully complete their marketing goals. When money is tight, it can be tempting to halt marketing in order to keep the company afloat.
The good news is that digital marketing is flexible enough to handle budgets of all sizes. A reduced budget should not keep you from pursuing your marketing goals or from crafting a compelling online presence.
Many digital marketing channels, for example, are free to use. Many social media channels are available for no cost. Writing a blog can be inexpensive, as can listing new promotions on your website.
Other channels are low cost or flexible in their costs. Google AdWords, for example, allows you to set a monthly budget. You can change that budget at any time to reflect your new economic realities. Similar cost flexibility exists for Facebook ads and other types of online ads as well. Regardless of your budget, you can create an online presence that sells.
We have entered a time of uncertainty when it comes to running a business. That uncertainty can make it easy to give up marketing efforts as too expensive and rigid.
However, digital marketing offers a flexible way to keep on marketing through the uncertainty. Building a successful online presence is still possible. Digital marketing is easily scalable, customizable, allows for flexible messaging, and is affordable.
If you want to learn more about how to use digital marketing to your advantage during these uncertain times, reach out to Distinct Web Design. We offer customizable services that are flexible and useful even in uncertain times. We can craft an online presence that can meet your needs, both now and in the future.