The holiday season is here, and with it the opportunity to enliven your marketing efforts with some creative ideas. The right ideas can earn you more visitors and business, so don’t be afraid to think outside the box. Here are a few holiday marketing ideas for small businesses that you might want to consider for your company’s holiday season.
Implement a 12 Days of Christmas Giveaway
We don’t recommend giving away a partridge in a pear tree but setting up a 12 days of Christmas giveaway can be a smart marketing idea for your small business.
This giveaway should check a number of boxes. First, you need to make sure you pick items your customers actually want, whether that be free products, sweet technology, or gift cards.
Second, you will want to make the terms of the giveaway clear. For example, do customers need to spend a certain amount? Buy certain items? Donate to a charitable cause? Preferably, this action will be something that benefits them and your business (by, for example, encouraging larger sales during the holiday season).
Third, make sure you have a clear system for announcing the winners of the giveaway. For example, when will you be telling the winners, and how will you be contacting them?
Get involved with a charitable cause.
If you have a charitable organization that is near and dear to your heart, this time of year is the best time to start supporting them. One marketing idea for your small business that can improve your sales and help your favorite charity is to make a donation to the charity every time someone makes a purchase from your business.
This strategy can include giving a percentage of all proceeds to the organization, giving a certain amount every time a sale exceeds a certain amount, or linking your donations to the purchase of relevant products. No matter which way you do it, supporting a charity can be a great incentive for customers to choose to buy from your small business. And it benefits a cause you love, too. Talk about a win-win.
Don’t forget about holiday deals.
One of the primary things shoppers look for during the holiday season are special deals. Whether these deals include free shipping, major discounts, or free gifts, adding incentives to encourage people to buy is one of the best holiday marketing ideas for your small business.
The particular deal you choose to offer your customers will depend on your specific business and circumstances. However, some ideas include the following:
- Offer free shipping on orders over a certain amount
- Offer a small gift (such a gift wrap) for purchases over a certain amount
- Provide discounts on popular items
Use your creativity to come up with holiday promotions that will catch your customers’ eyes. And watch as this holiday marketing idea for your small business earns you more sales throughout the season.
Encourage customers to create content for your business.
A fun holiday marketing idea for your small business might be to encourage customers to create content for your business. Starbucks used this technique to good effect by having customers create and submit drink cup designs.
While you may not have items that need a fresh design, you may have some aspect of your business that can benefit from customer interaction. For example, do you have a mascot that needs to be named? Do you want a refresh of your logo? Find something that can benefit from customer input, and turn it into a contest.
Offer a prize for the winner, and see how quickly your business receives attention for it’s creative marketing idea.
No matter what holiday marketing idea for small businesses you choose, you will want help getting it implemented and getting the word out about it. To that end, consider hiring digital marketing professionals, like Distinct Web Design. We can take your idea and help you turn it I to an effective way to benefit from the holiday season.