You’ve heard that Internet advertising is a good idea. It seems like a good idea because everyone uses the Internet, right? But is it actually a smart move? If you invest your precious marketing dollars and your even more precious time into Internet advertising, is it going to be worth it? The answer, of course, is yes. But don’t just believe us. Look at these insights we gained about Internet advertising based on cold, hard, data.
Internet advertising is profitable (to put it mildly).
There are literally billions of dollars up for grabs in the Internet advertising world. And, the results that Internet advertising delivers are getting better and better.
Consider Google ad revenue. In 2017, it was more than $35 billion. That doesn’t include ad revenue from Facebook ($17.37 billion). That is more than $52 billion in revenue just from Google ads and Facebook social media marketing.
Those gross earnings also translate into some pretty sweet ROIs. On average, every dollar spent on Internet advertising yields two dollars in revenue. There are few other ways to spend your money that will give you such profitable results.
All of these statistics show that, while people might not love ads (the click through rate is only .1 percent), they are responding to the ads they see enough to translate into significant earnings. If you want a piece if that marketing pie, you are going to need to embrace Internet advertising.
Your Internet advertising does more than earn click throughs.
Click throughs are the most important results you want to see from your Internet advertising. However, when you engage in Internet advertising, you earn more than just click throughs. You earn other pretty amazing benefits, like brand awareness.
In fact, statistics show that more than a quarter of people who respond to online ads do so by looking for the company that put out the ad. This means that even if you don’t earn a click through from someone who sees your ad, you just might get their business anyway because they might go searching for you.
You are going to want to make search and social media advertising part of your Internet advertising.
There are lots of ways of going about Internet advertising. You can choose banner ads. You can put up videos. You can implement a Google AdWords campaigns or use social media marketing. Which method(s) are best to use?
Statistics show that you need to invest in search marketing (through a Google AdWords campaign), and social media marketing. Search marketing, for example, should earn more than $37 billion in revenue this year, while social media marketing should earn more than $35 billion.
Need someone to help you implement an amazing Google AdWords or social media marketing campaign? Let us here at Distinct Web Design help you out.
Google AdWords and social media have high success rates.
Remember how Internet advertising has a click through rate of .1 percent? That’s actually not true when it comes to Google AdWords campaigns. These campaigns have an impressive click through rate of 3.17 percent.
Social media has some similarly impressive statistics. About forty percent of Internet users follow favorite brands on social media. One quarter follow brands they have not yet purchased from. And more than a third use social media to help them decide what to buy. Facebook is a lot more powerful than you realized, and Google and social media are the places to be.
Internet advertising is almost a necessity in today’s digital age. In order to make the most of your online presence, reach out to Distinct Web Design. We offer a wide variety of services, from web design to social media and Google AdWords to help you harness all the benefits of effective Internet advertising.