In order to score in soccer, you need to know where to shoot the ball. Scoring in the wrong goal can seriously impact your ability to win the game.
The same is true in digital marketing. You have to know what you want to achieve with your campaign. These goals will determine which digital marketing strategies you adopt and how you implement them. To that end, here are four digital marketing goals to consider for your campaign.
Digital Marketing Goal 1: Raising Brand Awareness
If people are going to buy from your business, they need to know you exist first. If you are looking to expand your business into a new area or to reach a new target audience, or if you feel as if your business is mostly unrecognized within your current community, you may want to use digital marketing to build awareness of your brand.
Digital marketing can help you achieve this awareness by getting ads about your company in front of your target audiences. The internet is a big place, and almost everyone visits it before making purchases. Digital marketing techniques, like Google Ads and social media marketing, allow people to see your business when they go looking for the kinds of products and services you offer.
Digital Marketing Goal 2: Improving Brand Reputation
Of course, it isn’t enough for people to know your business exists. If they are going to engage with your business, they also have to feel good about you. This is especially important if people are also going to tell their friends and family about you: And we all know how important referrals are to growing business.
Fortunately, you can also use digital marketing to improve your brand reputation. It never hurts to get people thinking positively about your brand, but this goal will be especially important if your brand is receiving negative reviews or facing any other type of bad PR.
Digital marketing offers you a way to improve your brand reputation by allowing you to encourage positive conversation about your company. For example, social media marketing can generate positive talk about your business that spreads across participants’ social networks.
Digital Marketing Goal 3: Increasing Website Traffic
If you have a website, and you should, you want to see it grow. You want more and more people to find your site, because each person represents a lead and a potential sale. If your site is just starting out, or if you are dissatisfied with the volume of traffic your established site is receiving, you may want to make increased traffic a goal of your digital marketing campaign.
Increased brand awareness and a positive reputation fostered by digital marketing will naturally deliver more traffic to your website. After all, who wouldn’t go check out a recommended and familiar business?
Digital Marketing Goal 4: Increasing Conversions
One of the last steps in the marketing funnel is the conversion of a lead. This means that the lead takes a specific action to engage with your business, such as completing a purchase. This is where the profits lie for your business, and it is a goal that digital marketing can help you with.
For example, part of a thoughtful digital marketing strategy is the creation of one or more marketing funnels. These funnels direct people through the buying process and encourage them to convert at the end. By creating these funnels, your digital marketing strategy can increase the number of people who convert.
Digital marketing can help you achieve a number of goals for your business, from building brand awareness to creating a positive reputation, to earning more website visitors and conversions. The best part is that your digital marketing campaign does not have to be limited to one goal. You can pursue multiple goals through your campaign.
If you want to start setting and meeting goals for your digital marketing campaign, reach out to Distinct Web Design. We can build your campaign from scratch, help you create an incredible website, or adjust an existing campaign to help you start achieving your business goals.